Ideal Saddle Modification
Taking the pressure off even your longest rides.
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Take A Seat
Ideal Saddle Modification (ISM) manufactures bike seats for riders looking for a more comfortable ride, for everything from all-day to all-out workouts.
I worked with an art director to concept and develop a series of print ads for a local magazine in Florida promoting their newest saddle line.
The Specs: Print campaign for local magazine.
