A spot so mouth-watering you’ll need extra napkins.

Hot and Crispy

Publix Supermarkets is known for their service, their friendly and helpful associates, and their fried chicken. Especially their Hot and Spicy Fried Chicken Wings. They're flavorful and craveable and are the star of any meal—so we made them the star of every game day by creating and airing a mouth-watering spot powered, not by voice over, but by an epic music track and bold supers. Stylistically and strategically, this was a first for the brand. 

It cut through the March Madness clutter at bars and restaurants, and encouraged families to host their own parties centered around this savory specialty. 

We also created a few delicious gifs to share on social channels encouraging our mouth-watering fans to pick up a box or two before game day.