Ghostbusters x Crocs
Paranormal activity has been detected in the area.
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Something Strange is Happening
When someone calls, the Ghostbusters are always ready to answer. This campaign was inspired by the dark, gritty city of New York and infamous Hook & Ladder Company 8, which serves as Ghostbusters HQ. Using distressed propping, moody lighting, and few collector items including the iconic flight suit, we heroed the Ghostbusters Classic Clog in every shot, getting fans excited to relive their favorite scenes.
And there’s no more perfect pair to pick up on paranormal activity than this new style. Outfitted like the beige flight suit and dripping with ooey gooey ectoplasm, this style was designed just for aspiring ghost hunters and true fans of the series alike.
The specs: Global campaign spanning dot com, paid media, email, wholesale, and retail.
Ghostbusters Classic Clog
The P.K.E. meter is off the charts! Suit up and save your city from destruction in the Ghostbusters Classic Clog. Each pair is outfitted like the iconic flight suit and equipped with tools to take on the paranormal. A Ghost Trap Jibbitz™ charm and Proton Pack with touch-activated power-up sound are included on the right shoe, and Slimer sits on the left, waiting to be captured. Glow in the dark ectoplasm oozes over the toes and interchangeable name tags come with each pair so you can choose which Ghostbuster you want to be that day.
Headlines
Your City Needs You
We’re Getting Some Paranormal Activity
No Ghosts Here
There’s Something Strange Happening
Out of Containment
Campaign Samples
