LEGO® NINJAGO® x Crocs

Unleashing the power of Spinjitzu, one step at a time.

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Go Full Ninja

An extension of the LEGO® partnership, this campaign celebrated 15 years of the LEGO® NINJAGO® and appealed to fans of the series. Channeling Lloyd, the Green Ninja and Master of Energy, we brought high energy posing and electric graphics to encourage fans to Go Full Ninja, just like Lloyd.

We launched two striking silhouettes for both adults and kids outfitted with rich Lloyd graphics, plus Jibbitz™ charms five-packs featuring ninjas from the show.

The Specs: Global campaign spanning dot com, paid media, email, wholesale, and retail.

LEGO® NINJAGO® Classic Clog

Celebrate 15 years of Ninja legacy with the LEGO® NINJAGO® Classic Clog. Vibrant graphics of Lloyd’s uniform set the stage, while exclusive Jibbitz™ charms bring the action to life including a LEGO NINJAGO minifigure. Built on the iconic Classic Clog silhouette, this pair delivers legendary comfort with full-on ninja energy. Step into the legacy and power up your everyday.

LEGO® NINJAGO® Kids’ Classic Clog

Celebrate 15 years of Spinjitzu style with the Kids’ LEGO® NINJAGO® Classic Clog. Electrifying Spinjitzu-inspired graphics ground the shoe while Lloyd’s masked face sits confidently on the upper, bringing the shoe to life. Built on the iconic Classic Clog silhouette, this pair delivers legendary comfort with full-on ninja energy.