LEGO® x Crocs

A campaign built on creativity, imagination, and play.

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Built Different

Inspired by the imagination of LEGO® and the unordinary creativity of Crocs™, Built Different was born. This campaign was about creation without limits, the freedom to dream big, and bringing more play into the everyday.

This campaign introduced the Brick Clog, our most disruptive silhouette in Crocs history, plus an assortment of Classic Clogs outfitted with molded LEGO® bricks and a creative collection of Jibbitz™ charms meant to encourage endless personalization.

Custom packaging for the Brick Clog offered a premium unboxing experience and double as a collector’s item. Each box contained the shoes, a poster, and a LEGO® Minifigure.

The Specs: Global campaign spanning dot com, paid media, email, wholesale, and retail.

LEGO® Brick Clog

Everything you’ve ever dreamed of building begins in the LEGO® Brick Clog. Introducing a new and imaginative silhouette constructed with the best pieces of Crocs’ playfulness and the LEGO Group’s boundless creativity inspiring you to build, rebuild, and reinvent what makes you you. Each oversized pair features four studs stamped with the LEGO logo, a pivotable heel strap, and a faux anti-stud sole. Accompanying this unique collector LEGO Brick Clog is a LEGO Minifigure with four pairs of their own LEGO Brick Clogs. Think of them as your partner for anywhere your creativity takes you.

LEGO® Midnight Garden Creativity Clog

The Midnight Garden is where creativity blooms even in the dark. Magnificent yet moody, the LEGO® Midnight Garden Creativity Clog features intricate LEGO brick flowers that shine brilliantly against the moonlight. A collection of classic LEGO bricks keeps the sole rooted in a more classic build while the heel strap ensures a comfortable fit no matter where you wander.

LEGO® Masterbrand Creativity Clog

Build the world of your dreams in the LEGO® Masterbrand Creativity Clog. A tribute to what makes both brands iconic, this Classic Clog leans into traditional builds and is outfitted with LEGO brick Jibbitz™ charm configurations on the upper and around the sole for a fit and feel that fuels imagination. It's the ultimate build for endless adventure, play, and self-expression.