Collegiate x Crocs
No because like this campaign is giving major school spirit.
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Class at 3. Game at 6.
Game day. Spirit day. Finals day. Whatever day, every day is the day for students or former students to rep their U from the Collegiate Crocband™ Clog collection.
This campaign launched five unique styles during back-to-campus that featured vibrant colors, iconic comfort, and charms as big as your school pride. The group chats went crazy.
The Specs: North America campaign spanning dot com, paid media, email, wholesale, and retail.
Ohio State Crocband™ Clog
The Ohio State Crocband™ Clog brings big campus energy with a polished retro-prep aesthetic. Athletic stripes around the sole nod to vintage team gear, while oversized Jibbitz™ charms give the upper that bold varsity-patch look. Featuring Brutus Buckeye, Buckeye flowers, and the Block O, this pair is all about showing off your Ohio State pride. Consider these your new uniform for game days and beyond.
Headlines
Campus Cool
Wear With Pride
Major School Spirit
Class at 3. Game at 6.
Class. Lunch. Game. Repeat.
Campaign Samples